Hello everyone, friendly reminder that today we have our first meeting for Fall 2014 at 6:30 p.m. in the Pecan Room (UC 2.01.26). Come by and get a look at the guest speakers, workshops, and other activities we have planned for you this semester.
PRSSA recently elected three new officers for the Spring semester! We can’t wait to see all the wonderful things they are going to bring to our organization and we know you can’t either, so you don’t have to! They want you to know that their plans for PRSSA Spring 2014 are big. If you missed their platforms or just want to know more about them and their plans, look no further! They took the time to write something for our blog for everyone to see. Enjoy!
Spring 2014 Vice-President
PRSSA in an amazing organization that allows our UTSA students to learn real world experience from people that are actually doing what we want to do. I am excited to become more involved in helping our chapter grow. It is important to get our chapter known nationally because it will afford is more chances to grow and I would love to help with that by helping PRSSA UTSA apply for awards. I also want to be involved in helping students become aware of all the opportunities PRSSA has to offer them and allowing them to be more active in our organization. There are so many ways to get what you want out of PRSSA whether it is learning a new skill like event planning or social media, or if you are looking for a scholarship or intern possibilities. I want to focus on offering more volunteer opportunities where we can get a large group together to participate. Who knows…maybe we can organize a Fun Run! There is so much potential for our chapter to grow next semester and I am just to thrilled to be a part of it!
Spring 2014 Director of Membership
My journey to the executive board started when I attended my first PRSSA meeting. I was a little apprehensive at first because I wasn’t sure I would fit in, but once I met some of the officers I was convinced that one day I would become one. PRSSA helped me find my passion for public relations through events, webinars, guest speakers, and socials. This passion is what I want each and every member of PRSSA to find, and this year I plan on making it my goal. As Director of Membership I want to build our organization’s membership to be 50 percent larger than this year. I would like to create a better incentive program for members who are actively seeking out prospective PRSSA members. I want to increase membership to enhance networking opportunities, become more diverse, and to receive more recognition on a national level. This increase will lead to greater opportunities to raise money, access to more professionals in PR, as well as more internship and job opportunities. Let’s all work together next semester to help UTSA students find their own “PR passion” through PRSSA.
Spring 2014 Director of Events
Thank you for the honor of serving alongside a talented executive board as Director of Events. I have some experience with event coordinating from back home, where my friends and I used to put together shows featuring local and touring bands. As a result, I’m familiar with talking to venue owners and talent/performers/speakers as well as budgeting and promoting to a wide audience. I hope to carry that experience into this position and to gain new skills while contributing to our organization. I know many of us attending next semester’s banquet will be graduating in May (myself included), and I will work diligently to ensure that it’s a night worthy of honoring our accomplishments. In addition, I hope to work closely with our members and utilize their ideas to help organize socials and other networking opportunities and create a great environment at all our events in which we can get to know one another comfortably. As an active member of PRSSA, I look forward to getting to know you all throughout this semester, and I’m even more excited to work alongside you in the Spring!
There you have it! Of course, in the midst all the excitement, there are three wonderful people we still have to thank. Tanya Balderas (Fall 2013 VP), Jaylon Brinkley (Fall 2013 Director of Membership), and Tanya Ledesma (Fall 2013 Director of Events), thank you so much for all of your hard work and contributions to PRSSA. We know that you have nothing but great things destined for you in your future. You will be missed on the executive board. Thank you for paving the way for our new officers!
Study hard for finals, everyone! See you at the banquet!
By Rosemary Clark
On September the 14th I had the privilege of shadowing Mrs. Lilli Gonzalez with KGBTexas. Mrs. Gonzalez was so sweet and gave Christian and I wise words of how to get into the Public Relations world. The event itself was put together wonderfully. I took pictures for the event along with directing the media that showed up to the main stage. I was able to see what work was put in to put together an event like this. Since I arrived early to the event, I was able to meet other PR directors from St. Phillips College along with Incarnate Word. Just like Mrs. Gonzalez, they gave me some great insight to the PR world, their own experiences and how that has helped them in their career today.
Because of the shadow day I am proud to say that I know the Public Relations field is just right for me. I loved every single moment of it. I was nervous going into the shadow day but looking back I had no reason to be nervous. Mrs. Gonzalez stressed to me that experience is the main thing that Public Relation students need. I am so ready to jump right on in and look into more shadow days. I think that everyone, no matter what field they are going into, should be able to have the same experience I had with Mrs. Gonzalez. Not only was it wonderful networking but I was able to expand my view to the PR world.
PRSSA has developed National Initiatives we work toward as a Society. We are always moving forward as a Society and work to achieve more each year.
Here’s a little background into six PRSSA National Initiatives that are available to members they might not be aware of. For the full list of National Initiatives, check the PRSSA website.
1. Apply for PRSSA Scholarships and Awards
Each year more than $20,000 is awarded to members and Chapters who exhibit outstanding public relations skills. Members sometimes forget about these special opportunities for Chapter members to receive recognition and funding for their education. There are many scholarship deadlinesapproaching this spring.
2. Contribute Original Content By Writing for FORUM, PRSSA Blog or Chapter News
Any PRSSA member or Chapter can submit content to be published by PRSSA National. These opportunities include feature articles for PRSSA’s tri-annual newspaper FORUM, blog posts and non-traditional format articles for the PRSSA Blog and press releases for PRSSA Chapter News.
3. Attend PRSSA National Events and Regional Conferences
PRSSA offers numerous events nationally and locally that connect members, build professional skills and expand networks. These events include National Assembly in March, Regional Conferences across the United States in the spring, Leadership Rally in June and National Conference in October.
4. Be An Ethical Professional
PRSSA promotes ethical practice by asking our members to adhere to the PRSSA Code of Ethics and to review the PRSA Code of Ethics. PRSSA also recognizes ethical leadership by requiring ethical practice and discussion through many of our scholarships and awards.
5. Experience Real-World Public Relations Work in a Student-run Firm
Working in a university student-run firm allows members to learn agency practices by interacting with real clients and real situations. If you do not have a firm, you can always start one at your university. Student-run firms looking for more credibility and experience can apply for National Affiliation. For questions on student-run firms, contact Vice President of Professional Development, Jessica Noonan.
6. Compete in National Competitions Like the Bateman Case Study
PRSSA offers several competitions each year, all of which provide you the opportunity to work with real clients. Through these competitions, members can apply public relations problem-solving skills, achieve recognition and compete with other students at the national level. The Bateman Case Study Competitionoffers the opportunity to create and implement a full public relations campaign each year.
How have you participated in PRSSA National Initiatives? What are your favorite ways to be active in PRSSA?
In my experience, not ONE of the jobs I scored in my public relations career was a public listing or posting. This may be the case for you, as well. Here’s how you can find and even create your dream job beyond the want ads.
1. Seek People
Ask yourself where you really want to work and identify the person you would love to work for. Check out their blog, read their client releases, follow them on Twitter, Google them, research them on LinkedIn. I’m not telling you to be a stalker, just do your research. Armed with this information you can then write a short cover email (or Twitter comment) about something they’ve said, written or done. Indicate you would love to learn more about their work. Once you’ve started a dialogue, seize the opening by dropping a note about an idea or question you have. Finally, email your resume and your well-written cover letter explaining how you would be an asset to their organization.
2. Follow Industry News
Pay attention to the public relations, advertising and marketing trade publications. When you see a big client win for an agency, write a note of congratulations. Most likely the company or public relations firm will need to staff up to service this new client. Send in your compelling cover letter and resume showcasing how you will be the perfect addition to help serve this new client.
3. Read The Business Section of Your Local Newspaper
Every week, newspapers include new executive appointment announcements. Even now (and I’m not looking for a job), I drop a note of congratulations to new corporate communication and public relations executives I read about in the paper. Many have become guest speakers in my class and host sites for my students’ internships. This can work for you, too. This also works if you read a newspaper article and see a quote from a company spokesperson. With the Internet or professional sites liked LinkedIn, these executives are easy to find.
4. Be Patient
Take the time to develop a relationship with professionals. Don’t just ask for a job. Instead work to show who you are — that you are insightful, intelligent and good at tracking and spotting trends.
5. Personalize Your Outreach
If you do reach out via LinkedIn, be sure to include a personal message like, “I read about your new client” or “I loved your quote in The New York Times.” Also include a short sentence about who you are and why they should care about your message.
With some creativity and initiative, you truly can find a job. Most of the best jobs do come from word of mouth and networking. Happy hunting!
What advice do you have for students seeking their dream job? How can they establish connections that will make a lasting impact?
Lorra Brown is an assistant professor of public relations/corporate and strategic communication at William Paterson University. She is also a former executive with Ogilvy Public Relations and Weber Shandwick. Brown blogs career advice and lists job openings on her website.
A communications degree can open the door to a wide variety of careers in education, business, politics and advertising. A bachelor’s degree in communication is a viable option if you have strong writing and verbal skills, and a desire to take information and convert it to a message others may find helpful.
A communications degree can lead to numerous jobs under the publicity umbrella. The job of a public relations specialist is to promote his company, school or employer in a positive light. The employer can be a corporation, celebrity or even a politician. A public information officer’s role is to take information and turn it into press releases that explain his employer’s position on a specific topic.
A communications degree can be very helpful in the advertising industry. Career options include being an account executive or development manager. A bachelor’s degree can also lead to more creative endeavors, such as a copywriter, creative director or graphic illustrator. A good communicator can also find work as a media relations director or media planner.
In the education field, a communications degree has many uses across a variety of specialties. A communications major can pursue a job as a training specialist, an event coordinator or an administrator. If you prefer a teaching position, then a role as a debate coach, drama director or speech communications teacher might be for you.
A politician with a strong communications background has a myriad of opportunities. She can become an ambassador or diplomat, a community affairs officer, a lobbyist or a public information officer. Other roles, such as speech writer, research specialist and legislative assistant, are also possibilities.
Original article can be found at: What Jobs Can You Get With a Bachelor’s Degree in Communications? | eHow.com http://www.ehow.com/info_7933147_jobs-can-bachelors-degree-communications.html#ixzz1lTFZAAJA
“Public Relations activities and protocols are not what they were even three years ago,” says Margaret Barchine, APR, Communications Manager at National Alcohol Beverage Control Association. “ The pace at which technology changes, the communications styles of varying generations entering the workplace, public relations practices and protocols and many factors influence the need to keep up with these evolutions. Professional development is a means of doing that.”
While the goal of professional development is to continue to be a student of the trade and stay up to date on trends in the industry there are a few additional benefits for both practitioner and employer:
- Networking– Of course if you leave the office and go to a luncheon you will meet other people. It is not always about the business card exchange. It is about making a connection that you may need to call upon for your employer or client.
- Knowledge base– Case studies of campaigns that have succeeded or tanked, can be a resource to a practitioner to provide insight and examples that they can refer to in their work with management or clients.
- Leadership skills– By participating in a professional development organization frequently members are calls upon to serve as a board member. This opportunity can help to provide hands on leadership skills and insights to those lacking a leadership or management position in the work place.
- Efficiency– Hearing the opportunities and challenges of other organizations and peers through lunch and learns can help save time in your own campaign research, execution and evaluation.
- Creativity– Ideas can be sparked from knowing what is out there that has been done, can be done or has yet to be done. Professional development can be the spark needed to generate the next big idea for your organization.
- Career development– the PR industry is very competitive and great PR jobs are sometimes hard to find. Know that you will set yourself apart in the stack of resumes through your insight to the industry and understanding of the industry trends.
A PR pro who is actively learning and developing their skill set means that the employer is receiving better counsel, better work and better results. It is a win for both the employee and the employer the challenge is finding the time to make sure it is ingrained into your routine and personal growth plan. Professional development is a commitment but also a reward.
“A college degree provides baseline knowledge and is a good starting point but these days everybody has one,” says Linda Pophal of Strategic Communications. “Additional professional development is required to stand out, to stay current, and ultimately, to stay marketable.”
Original article can be found at: Professional Development is a MUST | PRBreakfastClub http://prbreakfastclub.com/2012/01/25/prof-dev/#ixzz1mCT3epyc