PRSA Luncheon: A Review

Within my first week being a member of UTSA’s PRSSA chapter I had the wonderful privilege of attending PRSA’s February luncheon on Wednesday, February 6th.  The focus of the luncheon was titled “Working with Journalists: Best Practices and Insights for Public Relation Pros”.  Other than being aware of the main focus for the luncheon, I had absolutely no idea what to expect. Upon arriving early to the luncheon, I was asked to sell raffle tickets, along with another PRSSA member, to support the Marilyn Potts Scholarship for PRSSA students at UTSA.  I really appreciate the PRSA member’s support in contributing to the scholarship. 
I was really impressed with the panel of journalists whom are members of the Society of Professional Journalists that attended the luncheon.  The information they all shared was extremely helpful.  I gained a lot of insight to what exactly a journalist expects from a public relations specialist.  The overall relationship between public relation specialists and journalists is key to working together smoothly and successfully.  A great example of tips provided by the panel of journalists is from Mike Gaytan, News Executive Producer at Univsion San Antonio, KWEX-TV.  He suggested to always contact via email unless it is urgent, to provide relevant and current events that matter to the station’s viewers and to always plan for story coverage with plenty of advanced notice.
I want to personally thank the board members of PRSA for giving me this remarkable opportunity.  This experience has most definitely proved my interest in the public relations field.  I look forward to attending future luncheons and having the opportunities to meet professionals to further my experience in the public relations field.
-Megan Sauer

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