Annual Asian Festival Blog Review

My first time going to the Annual Asian Festival I had no idea what to expect from the day, but seeing a blending of cultures from various regions of Asia was an exciting experience for me! The doors opened at UTSA’s Institute of Texan Culture, and the building became flooded with people who had been waiting to take part in the various festivities. Once we were all handed access to the social media accounts to help promote the festival, the eventful day began. I had my phone with me throughout the whole day taking pictures, asking questions and learning more about the different cultures. It was exciting to take part in all the events, but overall I would have to say my favorite event was the fashion show. I had the best seat in the room with a front row, center stage view! I found it fascinating to see the different fashion styles throughout history from India, Indonesia, and China. It was definitely something I had never experienced before! I filmed and took pictures of the models in their outfits to post on social media to share my experience with others. Of course, I couldn’t leave the festival without having a taste of many traditional Asian meals. It was astonishing to see how excited everyone was about sampling the food as well, and I couldn’t help but try it out myself. The food was simply amazing!  You can’t go wrong with anything you try there! The food and events were exciting ways to teach everyone a little about the different cultures. Throughout the day I experienced multiple performances from the different regions of Asia, and also spent some time posting about the different cultural products that were being sold to the people visiting the festival. I had a lot of fun becoming immersed with a different culture, and learning about the responsibility of promoting and representing a celebration. I’m glad I was able to learn from this experience alongside my peers from PRSSA.

Written by Kristina Guevara


Thank-You From PRSSA

We wanted to start the week off right and thank everyone who came out to show their support with our back to school social at The Block. The food from Big Guido’s was delicious. We can’t wait to see everyone at our meeting this week on Wednesday September 17, 2014 in the Pecan Room on main campus. (UC 2.01.26)

Don’t forget to tag yourself on our photo album on Facebook.

An Unanticipated Realization

There was built up excitement as I was in my car on the way to the Bright Shawl for the August luncheon. Knowing that the professional presentation topic was on “pitching to the digital world,” I was ready to engage in the presentation. A topic like this is vital for my understanding and learning experience as a student.

My school books constantly reinforce the effectiveness of the press release and good relations with local news reporters. As a pupil of the new generation it is hard for me to grasp just how effective these “old school” public relations tactics can be. And so I walked through the doors expecting to have my views on the unquestionable effectiveness of digital pitching reinforced and learn how to better equip myself to do just that.

Not only were my expectations met, but speaker James Aldrix, Digital Editor of the San Antonio Business Journal, detailed that old school PR is still vital for client coverage. Here’s where I’m coming from: I worked at a PR division office in town for an ad agency based out of another city for the past eight months. My boss’ daily communication with coworkers was over the phone, email and skype. Telecommunications is a significant factor of the company’s culture. Also, I am the sole reason for greatly increasing the engagement on a client’s social media outreach (Sorry, don’t have the stats on that just right now!). All of this new tech hub bub can cloud a person’s thoughts when it comes to recognizing that older PR methods still have relevance today.

And so I stopped to think. At my internship, we sent out mailers for a big client of ours; we’re working on a direct mail campaign for another really big client of ours; and we’ve done press releases for a trade show that another client was involved in. When I took a step back, I was able to confirm Mr. Aldrix’s message. It was also good to hear him explain that the pinstripe model is in effect not only at the San Antonio Business Journal, but also for most of the printing world as well. This way, the new digital PR realm and the old way of practicing PR are both satisfied.

In summary, I anticipated learning more about what I thought I already knew. The truth is, there was a bigger message that I learned at the August luncheon. The past hasn’t been boxed away and placed in a dusty corner of the attic. Old PR approaches are still relevant and have a long way to go until they have run their course.

New age techniques require a greater precedence, as the new generation obtains information in a different way than previous generations did before them. However, the pinstripe model that Mr. Aldrix spoke of strives to make the best of these two different PR realms by first printing and then digitizing. I’d say that the pinstripe model could define this era’s PR approach, and it’s something I am looking forward to refining once I get well on my way after graduation in the near future.

By Rachel Browne
• UTSA student • PRSSA •

Online First

After having attended my second PRSSA luncheon, I think I might be addicted. The food was great but what really got me coming back were the guest speakers. This month I had the pleasure of learning more about online news from James Aldridge, digital editor of San Antonio Business Journal (SABJ). While my notes talk about Sharknado 2 and Becky Hammon, I did also get tips on having a multi-tiered strategy for pitching stories. I won’t be sharing all my tips today, but I will highly urge everyone to keep up with Aldridge online. Take a good look at how Aldridge formats his articles along with the website in general.

I am a student working as a waitress, and I have noticed more and more people, of all ages, staying connected on their phones. As noted by Aldridge at the luncheon, being online is how to get a reader’s attention. Sales of print media has dropped. What is actually catching the audience’s attention today? Readers want their news stories faster, to the point and a picture to go with the story. Website entries such as spotlight pages, photo galleries, and “listicles” are what helps to gain page views.

Although luncheons are quick, Aldridge gave an information packed presentation that left this listener wanting to read SABJ. I will be trying to get more print versions of SABJ, because they have more detail than their online versions, but I also love new Business Pulse 2.0 when I’m short on time.

-Jessica Tapia


June PRSA Luncheon Review

Well color me flattered. I just finished my first PRSA luncheon as a UTSA PRSSA student and I cannot believe that I did not take advantage of this opportunity earlier on in my college career. Everyone was very welcoming, even when I went around asking for money. Speaking of, the 50/50 raffle was a great way to support my fellow peers. I am very appreciative of the opportunity because I know some students have a hard time finding a way to pay for school.

Besides that, I was able to get great tips from Sara Hicks, marketing manager for The San Antonio Orthopaedic Group. Her presentation showed what she did for last years San Antonio Business Journal’s Social Madness competition. The presentation shared her tips for creating an action plan, “Doing More With Less.” My hats off to Hicks because that competition looked fierce.

The luncheon also discussed Time Warner Cable and their hyper-local cable news channel. The news director, Michael Pearson, and managing editor, Crestina Chavez, shared the mechanics of how the channel would work.
I can’t believe the presenters were able to share so much information in just a short lunch session but I very appreciative of the opportunity and can’t wait for the next one.

-Jessica Tapia